The Power of Twitter
Eine Studie der Penn State Universität bestätigt die wachsende Bedeutung von Twitter. Das Team um Jim Jansen untersuchte 500.000 Tweets auf die Erwähnung von Unternehmen, Marken und Produkten. Hier die wichtigsten Ergebnisse:
- Tweeting is more than just expressing oneself. People were using tweets to connect with the products.
- People are using tweets to express their reaction, both positive and negative.
- Businesses use micro-communication for brand awareness, brand knowledge and customer relationship. Personal use is all over the board.
- People and businesses are starting to make profits from Twitter, using it as a creative way to market their products.
- Twitter may be right up there with e-mail in terms of its communication impact.
- About 20 percent of the tweets contained product information in the form of asking and providing, thus giving companies a “rich source” of information concerning issues and questions that customers have regarding the its products.
- Of these, more than 50 percent were positive and 33 percent were critical of the company or product.
